What's Digital Recruitment, and How to Build a Solid Digital Recruitment Strategy?
In the wake of new technologies, recruitment has become more streamlined and easier to conduct. Recruitment has gone beyond traditional methods with newer recruiting models, such as digital recruitment.
The LinkedIn Global Recruiting Trends report found that 73% of talent acquisition professionals believe digital recruitment effectively finds and hires qualified candidates.
It's surprising to see that despite the rapid evolution of hiring practices, many recruiters still cling to outdated methods that only serve to prolong the time to hire.
What is digital recruitment?
Digital recruitment is a method of recruitment that uses digital platforms, tools, and strategies to make recruitment easier and more streamlined. It helps companies to attract, engage, and hire potential candidates in a short time. It helps to reduce time-to-hire and reach a wider pool of candidates.
In a Glassdoor survey, 79% of job seekers use social media in their job search, demonstrating how important digital platforms are for reaching candidates.
What are the benefits of digital recruitment strategies?
Digital recruitment offers several benefits to recruiters, including:
1. Expanded Reach
3. Improved Efficiency
4. Data-Driven Decision Making
5. Enhanced Employer Branding
6. Improved Candidate Experience
7. Faster Time-to-Hire
8. Targeted Candidate Engagement
9. Flexibility and Remote Hiring
10. Continuous Improvement
Crafting a successful digital recruitment strategy
1. Enhancing Candidate Engagement and Experience
Enhancing candidate experience is quite crucial these days as it can improve your time-to-hire. A positive hiring experience can result in twice as many referrals from candidates, according to Talent Board research.
To enhance candidate engagement and experience, recruiters can define an easy-to-use application process and provide timely feedback to candidates, along with clear communication.
Also, ensure that your career website is user-friendly and optimized for search engines, which can increase the candidate experience. Engaging with candidates on social media is also quite important as it helps them understand the requirements of the job clearly.
2. Consistent content production as a recruitment strategy
Regularly updating your recruitment content online is crucial to developing an employer brand. When posting content online, ensure to use your voice to highlight your employer brand.
Content types such as blogs and social media posts can be used by recruiters to engage and attract different types of candidates.
Improve your website's search engine rankings and get more traffic by using SEO-optimized keywords.
3. Building a strong online presence (social recruitment strategy)
According to CareerBuilder's survey, 70% of employers use social media during the hiring process to screen candidates, demonstrating the significance of maintaining a positive online image.
Fostering a great employer brand is quite crucial these days, as many employees read company reviews before making a joining decision. The more reviews your company has, the better potential candidates can gauge if the role is perfect for them or not.
To build a strong online presence, recruiters should share job postings on job boards and niche sites and respond to online reviews and comments.
4. Implementing AI-powered tools
According to a survey conducted by Ideal, 96% of recruiters believe that Artificial Intelligence (AI) can enhance talent acquisition and human resources.
AI has revolutionized the use of technology in the recruitment industry. Adopting AI-powered screening and hiring techniques can greatly benefit your hiring process.
For instance, Applicant Tracking Systems (ATS) can simplify the screening and selection process.
5. Embracing video interviews and assessments
Video interviews are preferred by 80% of candidates, according to a HireVue report, indicating this assessment method is acceptable and desired.
Video interviews have become quite convenient and cost-effective due to the benefits they offer. Recruiters can leverage AI-powered tools to analyze resumes and identify top candidates.
Conducting video interviews and assessments is quite easier with such platforms, and they also offer advanced analytics to improve the digital recruitment process.
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